Marketing a good isn't the same as marketing a service. The customer can touch carpet, but not the act of cleaning it--and that's an important difference. Nearly all products are a bundle of goods and ...

Marketing services is distinct from marketing products. The biggest difference is that services lack tangibility. Buyers can't see, touch or feel them. This increases the pressure on companies to ...

The 4 Ps are the key factors in marketing a product or service to consumers: product, price, place, and promotion. They are also known as a marketing mix.

Since the advent of digital advertising, it has often felt that marketing and customer service have been on opposite digital transformation trajectories. Case in point: Marketing quickly grew an ...

Welcome to our seventh annual “CRM Top 100” issue, where we highlight the hottest trends and technologies in the three pillars of CRM—customer service, marketing, and sales—as well as the 100 leading ...

In 2026, the marketing landscape continues to evolve rapidly, driven by technological advancements, changing consumer behaviors, and the increasing importance of digital presence. As businesses strive ...

When there are revenue headwinds and economic uncertainty, CFOs put a lot of attention on budgets and expenses. During tough times, reducing marketing headcount and media spend is a standard ...

Forbes contributors publish independent expert analyses and insights. Rhett Buttle covers the intersection of the private and public sector. If you are planning to open your own small business, the ...